Art & Copy

 

1. In your own words, describe the style of Hal Riney's ads how his childhood experiences may have shaped his style.
2. Hal uses the term “Pokey”. What does that slang term mean?
3. Explain how the phrase “Let’s do it.” inspired a famous company slogan.
   1. Does this change your view of this famous slogan? Why or why not?
4. What was the initial concern with the “Got milk?” campaign?
   1. Research “Got milk?” images online. Which one do you identify with most and why? Post image on your blog.
      1. Explain how the typography, color, and image choices are effective (or ineffective).
5. Describe the Tommy Hilfiger billboard.
   1. What were Tommy Hilfiger’s concerns about it.
6. Describe how this film showcases the value of creativity in business, marketing, and innovation.

1. I would say Hal Riney did a great job of painting pictures in his ad and really drew you in. 

2. Pokey means jail.

3.It helped create the slogan for nike "Just Do It"

No even though it was from a killer. It is still a great slogan.

4.  People are consuming less and less milk still. I like this one because i like the athlete and it was always hanging in my gym class with other posters in elementary school. The way they did their colors and font made it so simplistic and plain that it would stay in your mind and be catchy.

5.  The billboard showed Ralph Lauren and other big clothing brands and put themselves in that conversation. Their concern with it was that he had to live up to those expectations now.

6.This film shows how there are so many different ways to make great ads and all of the different techniques we saw through history. It shows the first of many because of the creative people who made the ads.